Reda Paula

The Reda Paula label was established in 2018 in a Lithuanian resort town of Birštonas, and named after its founder and designer Reda Paula. Growing up in a small village designer has always been close to nature and minimalist approach lifestyle. Family traditions played a big part in the designer’s life towards creating a sustainable fashion label. Inherited secret of handicraft skills comes from her great-grandmother who was a professional seamstress. The appreciation for handmade quality clothing and sustainable choices were passed on from mastery and mindfulness throughout generations of women. Designer’s biggest inspirations are rooted in the family’s youth experience and past eras of Lithuanian fashion.