UpCircle Beauty

One third of all food in the UK is wasted, yet nearly one third of people have a skincare routine. That’s one huge opportunity to save the planet through skincare.

At UpCircle, we make sustainable skincare products from ingredients that would otherwise be discarded. When we discovered that more than 500,000 tonnes of coffee grounds that're consumed each year in the UK alone are sent to landfill (where they produce methane) we decided to start collecting coffee grounds from cafes and transforming them into skincare products. Since launching UpCircle has saved over 450 tonnes of used coffee. Based on our current rates of growth it's estimated that this will rise to 5,000 tonnes in the next 4 years. We also repurpose more than 15 other by-product ingredients from varied industries, including the argan, tea, juice, date, olive and wood industries. Even our packaging is circular, with over 12,000 products hand-refilled to date. We have over 20,000 5* reviews and a cult following that we fondly call our “UpCirclers”.

We're certified cruelty-free by Leaping Bunny, certified Plastic Negative and we’re Soil Association and COSMOS Organic certified, meaning our ingredients are grown responsibly and promote soil fertility.

We're proud to be the UK's #1 upcycled skincare brand.